One of the obstacles preventing many business owners from selecting newspaper advertising as a marketing strategy is belief that designing the newspaper advert is far too complex and expensive. This, however, is never true.
The first place to begin is to request a media sales kit, or at least a rate card, from your local newspaper. The rate card will provide you with the necessary pricing information so you can plan a budget. There should also be information about ad size requirements, placement, frequency discounts and more. The newspaper will create your ad and this will be included in the price you pay, so relax.
“Be Wary Of In-House Advert Design”
Most traditional weekly and daily newspapers employ graphic artists who specialize in creating ads for businesses like yo...Read More